Leadership addition extends the Just Desserts expansion strategy
Just Desserts Adds Bakery Industry Veteran to Support Expanding National DistributionDownload Press Release
Fast-Growing Just Desserts adds food industry veteran
Just Desserts announces the appointment of Dean Gold as Vice President of Sales.Download Press Release
CEO Michael J. Mendes Announces Expansion of Just Desserts Leadership Team
David Baffoni, VP of Engineering and Production brings over 30 years of food processing management experience to the growing dessert and sweet snack companyDownload Press Release
Equipment purchase is the latest in a series of growth investments
Just Desserts announces that it has invested in an industry-leading Babbco Air Impingement Tunnel Oven that will support the company’s continuing expansion.Download Press Release
Another in a series of investments by the growing San Francisco company
The large-scale Tonelli planetary mixer is well suited to the elevated artisan, made-from-scratch bakery offerings of Just DessertsDownload Press Release
Just Desserts will feature its recently expanded organic and vegan product offerings at IDDBA in Houston, Texas.
Organics represent over 5% of food sales and drives double digit growth, growing nearly four times faster than the food category in 2014. CEO Mendes believes organic consumption can grow much larger given adequate supply and availability to consumers.Download Press Release
7-acre Fairfield, California plant site provides room for an expanding product line
Just Desserts CEO Michael Mendes believes that people crave flavor, not just calories, and his products have been crafted to deliver that in spades.Download the Article
Brownie and Salted Caramel Brownie Bites available in major markets across the country starting in early June
Just Desserts, a pioneer in hand-crafted, scratch-baked desserts and sweet snacks, today announced the launch of the company’s first premium organic line for the health conscious generation of dessert aficionados. Organic Brownie Bites and Organic Salted Caramel Brownie Bites will be available in June in stores nationwide including Safeway, Vons, Pavilions, Randalls and Carrs. Made with whole grain and premium ingredients, there are no added fillers, artificial flavors, synthetic colors or preservatives in any of Just Desserts products, and to make them even more appealing each bite is under 70 calories.Download Press Release
Michael Mendes brings his deep industry experience to Just Desserts as the company embarks on a new era while maintaining the company’s core values. A seasoned executive, Mendes previously held executive positions at Diamond Foods Inc. and Dole Food Company. During his 28 year career, Mendes has achieved industry-leading growth and profitability through major corporate transformations and is recognized as an innovative leader who has built widely-recognized consumer brands. A native Californian, Mendes earned his BS from California Polytechnic University, San Luis Obispo and an MBA from University of California, Los Angeles. He currently resides in San Francisco with his family. His favorite Just Desserts product is the Organic Brownie Bite.
Leighton Mue oversees accounts payable and receivables for Just Desserts and is laser-focused on the company’s financial growth. Mue possesses a versatile financial background built over the past 14 years working at SunLink Corporation, 365 Main, Inc. and Sun Microsystems, Inc. . He has successfully combined his technical knowledge and broad business expertise with his unwavering dedication to financial success. Mue received his BS from California State University, Hayward and has been a Certified Public Accountant in California since 2003. An East Bay resident, he currently resides in Alameda with his wife and two children. His favorite Just Desserts products are the Lemon Mini Bundt Cake and the Cookies and Cream Cupcakes.
Vice President and General Manager
David Baffoni is responsible for day-to-day production and engineering activities at the modern Just Desserts production bakery in Fairfield, California. Baffoni possesses a track record of success in improving efficiency while also improving quality and reliability for businesses experiencing periods of rapid growth. He brings over 30 years of food processing experience to Just Desserts with a history of increasing responsibility in organizations that are leaders in their respective categories. Baffoni was most recently General Manager of Operations for Farmers Rice, California’s largest rice milling operation. Previously, he held manufacturing, engineering and capital project management positions with Diamond Foods and Louis Rich Company. He received his BS in Business Administration from California State University - Long Beach, and currently resides in Sacramento County with his family. His favorite Just Desserts product is the Chocolate Bundt Cake.
Vice President of Sales
Dean began his career at The Dannon Company working for the LU Biscuits division where he advanced in key sales roles working with retail chains throughout the West Coast. Dean spent the next ten years of his career working for the Kraft Heinz Company where he served as the Customer Business Lead for Costco West Regions. Managing this business for Kraft Heinz’ national brands, Dean had the opportunity to work with cross functional teams to develop unique products across the many brand platforms. Dean received his BS Degree from Oregon State University and resides in Rocklin with his wife and two children. His favorite Just Desserts product is Organic Carrot Cake.
Director of Sales
Stacy McCullough brings with her over a decade of knowledge and experience in Retail and the Bakery industry. Prior to joining Just Desserts, McCullough worked for 13 years at Safeway, Inc. managing the marketing strategy and category development of their National Bakery program. McCullough’s current responsibility is to lead the management and growth of Just Desserts’ largest national accounts. McCullough uses her understanding of the retailer and the consumer to build innovative programs that are unique and create excitement. McCullough received her BS in Human Development from the University of California at Davis. Born and raised in the Bay Area, she currently resides in Berkeley with her husband. Her favorite Just Desserts products are the Coffee Cake Bites and Made with Ghirardelli Chocolate Cake.