News

Just Desserts Promotes Jarett Peppard to VP of Sales

CEO Michael J. Mendes announces Executive team addition

Peppard has held executive positions with Harris Teeter, Roche Bros, Safeway

Download Article

Just Desserts cited for Clean-Label Innovation

Just Desserts satisfies consumer cravings with a novel approach to familiar products.

Continued expansion of its successful line of premium vegan baked goods

Download Article

Just Desserts Wins Top Honors for 2019 IBIE BEST in Baking Competition

Award Winning Vegan Product Line is fastest growing Just Desserts platform

Just Desserts' "Vegan Midnight Chocolate Cake" selected for "Top Honors" recognition

Download Press Release

Just Desserts Names Patricia Seymour as New Corporate Controller

New executive team member brings in extensive experience in accounting, finance and tax

Finance Executive Brings Additional Food Industry Experience to Growing Northern California Company

Download Press Release

Just Desserts is Certified Kosher by the Orthodox Union

Just Desserts attains Kosher Certified Bakery status

OU Certification demonstrates Just Desserts' commitment to product quality

Download Press Release

Just Desserts Adds Tony Zamudio to Leadership Team

Leadership addition extends the Just Desserts expansion strategy

Just Desserts Adds Bakery Industry Veteran to Support Expanding National Distribution

Download Press Release

Just Desserts Expands Leadership Team

CEO Michael J. Mendes Announces Expansion of Just Desserts Leadership Team

David Baffoni, VP of Engineering and Production brings over 30 years of food processing management experience to the growing dessert and sweet snack company

Download Press Release

Just Desserts Selects Babbco Impingement Tunnel Oven

Equipment purchase is the latest in a series of growth investments

Just Desserts announces that it has invested in an industry-leading Babbco Air Impingement Tunnel Oven that will support the company's continuing expansion.

Download Press Release

Just Desserts Announces Installation of Tonelli Mixing System

Another in a series of investments by the growing San Francisco company

The large-scale Tonelli planetary mixer is well suited to the elevated artisan, made-from-scratch bakery offerings of Just Desserts

Download Press Release

Just Desserts announces expanded Organic and Vegan product offerings to be featured at IDDBA

Just Desserts will feature its recently expanded organic and vegan product offerings at IDDBA in Houston, Texas.

Organics represent over 5% of food sales and drives double digit growth, growing nearly four times faster than the food category in 2014. CEO Mendes believes organic consumption can grow much larger given adequate supply and availability to consumers.

Download Press Release

A new 75,000-square-foot manufacturing plant is allowing consumers to get their Just Desserts

7-acre Fairfield, California plant site provides room for an expanding product line

Just Desserts CEO Michael Mendes believes that people crave flavor, not just calories, and his products have been crafted to deliver that in spades.

Download the Article

Just Desserts Launches First Organic Product Line

Brownie and Salted Caramel Brownie Bites available in major markets across the country starting in early June

Just Desserts, a pioneer in hand-crafted, scratch-baked desserts and sweet snacks, today announced the launch of the company's first premium organic line for the health conscious generation of dessert aficionados. Organic Brownie Bites and Organic Salted Caramel Brownie Bites will be available in June in stores nationwide including Safeway, Vons, Pavilions, Randalls and Carrs. Made with whole grain and premium ingredients, there are no added fillers, artificial flavors, synthetic colors or preservatives in any of Just Desserts products, and to make them even more appealing each bite is under 70 calories.

Download Press Release

Press Kit

Download Press Kit

Social


Executive Team

Michael Mendes

CEO
Michael Mendes brings deep industry experience to Just Desserts as the company embarks on a new era. A seasoned executive, Mendes previously held executive positions at Diamond Foods Inc. and Dole Food Company. He has served on numerous boards, including the Board of Directors of Hormel Foods, Grocery Outlet, The Wine Group, National Raisin, and the Grocery Manufacturers Association. During his career, Mendes has achieved industry-leading growth and profitability through major corporate transformations and is recognized as an innovative leader who has built widely-recognized consumer brands. A native Californian, Mendes earned his MBA from University of California, Los Angeles. He currently resides in San Francisco with his family. His favorite Just Desserts product is the Vegan Midnight Chocolate Cake.

Patricia Seymour

VP of Finance
Patricia Seymour oversees the accounting and finance aspects of the company. Seymour has had extensive experience in accounting, finance and tax. Starting her career as a Senior Accountant for Sensiba San Filippo, she served as Corporate Controller for several firms in the Construction industry. Seymour has had extensive experience in the food & beverage industry, having served as VP of Finance for Cytosport, Inc. prior to the company being acquired by Hormel. She earned her BS degree at Saint Mary's College. A resident of Solano County, Patricia and her family live in Benicia. Her favorite Just Desserts product is the Red Velvet Cupcake.

David Baffoni

Vice President and General Manager
David Baffoni is responsible for day-to-day production and engineering activities at the modern Just Desserts production bakery in Fairfield, California. Baffoni possesses a track record of success in improving efficiency while also improving quality and reliability for businesses experiencing periods of rapid growth. He brings over 30 years of food processing experience to Just Desserts with a history of increasing responsibility in organizations that are leaders in their respective categories. Baffoni was most recently General Manager of Operations for Farmers Rice, California's largest rice milling operation. Previously, he held manufacturing, engineering and capital project management positions with Diamond Foods and Louis Rich Company. He received his BS in Business Administration from California State University - Long Beach, and currently resides in Sacramento County with his family. His favorite Just Desserts product is the Chocolate Bundt Cake.

Jarett Peppard

Vice President of Sales
Jarett is an industry veteran of more than 20 years and has achieved a notable string of successes at top retailers across the country. Jarett’s credentials include Harris Teeter, Roche Bros and Balducci’s, which was established in New York’s Greenwich Village in 1946. He led strategic development and planning for Safeway’s bakery, deli and prepared foods departments nationwide and most recently, he played an instrumental role in the repositioning of two iconic San Francisco brands, Just Desserts and AG Ferrari.

Ana Speros

Director of Trade Marketing and Customer Service
Ana has worked in a broad capacity for Just Desserts since 2012. Ana has been critical in developing and implementing the new Just Desserts brand redesign including the development of the new label, the new proprietary package design, and the new website and social media platforms. Ana leads the new product development commercialization team and manages Just Desserts' trade marketing, customer service, consumer affairs and media relations. Prior to joining Just Desserts, Ana worked in B2B business development for Staples and earned her BA from Saint Mary’s College.